TVA Named “Official Educational Partner” of Dollywood in Multi-Year Agreement

May 03, 2019

PIGEON FORGE, Tenn. (Friday, May 3, 2019)— Officials from the Tennessee Valley Authority (TVA) and Dollywood theme park today announced a relationship naming TVA the “Official Educational Partner” of the award-winning park.

As part of the multi-year commitment, Dollywood and TVA will collaborate to create dynamic and impactful messaging that fosters public awareness and understanding of the region’s abundant natural resources.

“TVA is proud to join Dollywood and Sevier County Electric System in helping Dollywood visitors of all ages learn about the Tennessee Valley region and its natural environment,” said Janet Brewer, TVA’s Chief Marketing Officer. “By partnering with Dollywood, we can encourage everyone who visits the park to help care for our region’s natural resources so it continues to be a great place to live.”
Craig Ross, President of The Dollywood Company, says the new partnership makes perfect sense, considering the park’s location and guest demographics.

“Many of Dollywood’s guests call the service area of TVA home,” Ross said. “As our Educational Partner, TVA will be able to educate the people of the region about how all of us can help protect our natural environment.

“Most people don’t think about the vast scope of TVA’s tremendous work with environmental stewardship and conservation, air and water quality, and land management. We’re glad to help them tell this part of their story as it relates to those of us living here in the foothills of the Great Smoky Mountains and throughout this beautiful region. We look forward to working with the great folks at TVA to create fun, informational messaging that fits well within our park’s East Tennessee theming.”

From the Great Smoky Mountains to the Mississippi River, TVA does much more than generate electricity that powers homes and businesses. TVA exists to make life better in the Tennessee Valley for the people, including taking care of the public lands and waters. TVA provides 80 recreation areas across its service region with campgrounds, hiking trails, picnic areas and much more for public enjoyment.

Additionally, TVA’s flood control network protects people and property along the Tennessee River system and helps prevent flood damage along the Ohio and Mississippi rivers. The Tennessee River system also allows for the unparalleled fishing, boating and water sports activities found in the region. The Tennessee River and its tributaries host 230 species of fish, making it one of the most biodiverse river systems in North America.

TVA and 154 local power companies—including Dollywood’s home electric system, Sevier County Electric System—work together to serve the people of the Tennessee Valley. TVA generates most of its energy from carbon-free sources, such as hydropower and other renewables, which helps park guests get a clear view of the Great Smoky Mountains on rides such as Wild Eagle or Drop Line.

The partnership comes as Dollywood theme park currently is celebrating its biggest season ever. In addition to the park’s fabulous festivals, the largest addition in Dollywood’s storied history, Wildwood Grove, opens on Friday, May 10. The area features 11 thrilling new experiences for guests to enjoy together in the beauty of the Great Smoky Mountains.

To learn more about Dollywood’s 2019 season, please visit www.dollywood.com or call 1-800- Dollywood.com

The Tennessee Valley Authority is a corporate agency of the United States that provides electricity for business customers and local power companies serving nearly 10 million people in parts of seven southeastern states. TVA receives no taxpayer funding, deriving virtually all of its revenues from sales of electricity. In addition to operating and investing its revenues in its electric system, TVA provides flood control, navigation and land management for the Tennessee River system and assists local power companies and state and local governments with economic development and job creation.

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About The Dollywood Company: A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 35 Golden Ticket Awards; and recipient of 26 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top three US theme park by USA Today on multiple occasions. Dollywood is open nine months a year (mid-March through early January) and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, which received the 2017 Certificate of Excellence from TripAdvisor, provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-Dollywood or visit dollywood.com. Operating days and hours vary.

Dollywood Media Contacts:
Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or powens@dollywood.com

Wes Ramey: Senior Public Relations Manager, (865) 428-9484, (865) 640-3805 or wramey@dollywood.com

Ellen Liston: Senior Publicist, (865) 428-9629, (865) 919-7001 or eliston@dollywood.com

Amber Davis: New Media and Digital Publicist, (865) 428-9601, (865) 591-1002 or aldavis@dollywood.com Jennifer Webb: Publicist, (865) 428-9660, (865) 323-7584 or jwebb@dollywood.com

For B-roll, photography and more information, visit the Dollywood Media Room at
http://www.dollywood.com/Media/Media-Room

Contact

Scott Brooks
TVA Public Relations, Knoxville, (865) 632-6000

tvainfo@tva.gov
(865) 632-7453
Knoxville, TN